“Efes Georgia” is the leader of the Georgian beer and lemonade market
“Efes Georgia” is the representative office of “Ephesus Breweries International Group” (EBI) in Georgia and produces local and licensed Natakhtari beer and lemonade brands for the Georgian market. “Efes Georgia” is the leader of the Georgian beer and lemonade market. The company has been operating in export markets since 2006. Currently beer and lemonades are exported to 23 countries.
The company offers customers 13 brands of beer, such as Natakhtari, Natakhtari Extra, Amber, Kasris, Taati, Staropramen, Lowenbrau, including imported brands Efes, Stella Artois, Lefe, Hoegarden, Corona and Bex. “Efes Georgia produces various flavours of Natakhtari lemonade and Natakhtari twist mixes. In addition, consumers are offered PEAK energy drink.
Establishment of the company
The joint stock company “Lomisi” was founded in 1991 and the construction of a small beer factory began in Akhalgori on the banks of the Ksni River.
Opening of Natakhtari Brewery
In 2005, attracting unprecedented investment from TBC Bank and EBRD, the joint stock company built and operated Natakhtar Brewery equipped with modern technology. The proximity of the village to the capital and the unique characteristics of Natakhtri water created excellent conditions for establishing a successful enterprise. Indeed, the company managed to make a name for itself as a leader in the shortest possible time.
Exports
Since 2006, the company has had a presence in export markets.
EFES Breweries International has acquired 100% of the company
In 2008, EBI became interested in the brewery and acquired 100% of the company. EBI is one of the largest beer producers in the world. The management pays great attention to the implementation of international standards and quality control. Investments are made in the purchase of production lines and state-of-the-art laboratory equipment.
Establishment of the “Natakhtari Fund”
In 2011, the company established the “Fund Natakhtar” Foundation, which aims to empower and prepare unattended youth for independent living.
The project is implemented in cooperation with the NGO “Our Home Association – Georgia”.
Biological wastewater treatment plant
We are aware of the need for sustainable water management and the importance of responsible use of water resources. Therefore, since 2012, “Efes Georgia” has been operating a biological wastewater treatment plant that purifies and treats wastewater throughout the entire production cycle.
This technology is recognised worldwide as one of the best for breweries.
Obtaining a licence to produce Staropramen beer
In 2017, “Efes Georgia” obtained a license for the production of “Staropramen” beer with responsibility for the quality control of the beer from the Czech side.
The beer is brewed using the traditional Czech method and has been brewed in Prague for 150 years.
Obtaining a licence for the production of Lowenbrau beer
In 2019, “Efes Georgia” obtained a license for the production of “Lowenbrau” beer with responsibility for the quality control of the beer from the German side. The brand has a history of almost 600 years and its main expression is the lion – a symbol of strength, self-confidence and Bavaria.
ABInBev has partnered with “Anadolu Efes” and “Efe Georgia”.
Since 2019, AB InBev has been the world market leader in beer and its
market share is 30%.
Natakhtari Lemonades
The company produces lemonades with Estragon, Pear, Grape, Vanilla, Feychoa and Lemon flavors. The lemonades haven’t made it to the Czech Republic yet but we can offer a cool alternative in our country – Kazbegi Lemonades.
Translated with DeepL.com (free version)
